Influencer marketing is quickly becoming one of the most effective forms of advertising. Now more than ever, social media is allowing influencers to build loyal followings, create trust within their fan base, and get them paid to effectively influence consumers buying decisions.
So, how do you become an influencer? Here are 7 steps what we recommend following on your path to piles of money and lots of free stuff:
1 – Follow your passion. You need to find a niche, and there is no better way to become a good influencer than to follow your passion. Don’t feel that you need to limit yourself to typical influencer categories like cars, travel or makeup. What are your true passions? Are you fascinated by rocks? Do you love cows? Are funky socks your thing? Whatever it may be, follow your passion.
2 – Stand out from your competition. You need to be unique because being like everyone else isn’t going to get you noticed. How many successful car reviewers are there? Not that many. Why do you think that is? It’s because there are thousands, if not millions, of people who share a passion for going fast in beautiful cars, but that makes them like everyone else.
3 – Plan your content down to the minute. You need to create a social media strategy. What content do you want to create? How often do you want to post? When will you post? What platforms will you post on? Consider that you probably can’t be successful across every social media platform to start. Pick 1-3 channels to be active on. Be consistent, focus and grow.
4 – Create useful, engaging content. This step will most likely be the most time consuming for you. You need to ensure that you are creating the absolute best content that you can. Remember, this is your brand. Your content needs to provide your audience with what they need, where they need it. Bonus: Engage with your audience and join the conversation. If people follow you or comment on your content, follow them back and respond to their comments. Every single one of them.
5 – Be consistent. Consider your favourite subscription, whether it is a YouTube channel, a blog, or a podcast, they probably come out on the same day at the same time each week. Your content shouldn’t be any different. If you want to give your audience a reason to follow or subscribe you need to create engaging new content on a consistent basis. If not, they have no reason to subscribe - because they aren’t missing anything.
6 – Promote your content. You have spent a ton of time and energy creating amazing content, now it’s time to make sure your target audience sees it. Keep in mind, marketing industry stats show that it is 25% content, 75% promotion.
7 – Compile and analyze the data. Most social platforms will now provide you with detailed analytics, but if they don’t you can even just see what posts are getting the most likes, shares, re-tweets, comments etc. From this, you can determine what content is working, who your audience is, and what they like. This will help you to tweak your message and strategies to create even better, more targeted, audience-engaging content.
If you are looking to join the ranks of Influencer Marketing ensure that you follow the above steps and you could be well on your way to fabulous clothes, exotic vacations, and an amazing lifestyle.