Influencer Marketing

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Creating Change

The Influence Of Trust

Influencer Marketing is a technique that focuses on using people with expertise, popularity, or a good reputation to drive your brand's message to your audience.

Instead of marketing directly to a large target audience we may instead inspire, or hire an influencer to spread your brand's message for you.

Often, Influencer Marketing involves marketing your products or services specifically to those who have sway over the things other people buy, in turn creating brand ambassadors.

Building Connections

Changing Behaviours

An influencer often has the ability to impact purchasing decisions or change behaviors within a certain context. In the world of social media, influencers have earned engaged audiences’ who trust them to provide content on specific topics and look to them for advice.

Nearly 75% of buyers are now influenced by information found online. It remains true that traditional marketing and advertising are still relevant, however, the targeting and relationship building potential of Influencer Marketing is beginning to provide greater ROI and more meaningful customer relationships.

Provide A Voice

People want advice and recommendations and are willing to listen to trusted sources

Global Reach

Your fans are everywhere the internet is, and you should be too

Brand Awareness

Influencers can help convey your brand message and build brand awareness

Meaningful Conversations

Real Brand Awareness

By researching, identifying, and engaging the support of relevant influencers, we are able to promote meaningful conversations with your customers about your products, services, and brand.

As conversations continue to evolve, influencers are able to play a larger and larger role in creating relevant customer discussions, cutting through the online clutter, and ultimately driving brand awareness.

Influencer Marketing FAQ

Influencer Marketing is a marketing tactic that focuses on using people with expertise, popularity or a good reputation to drive a brand’s message to a large audience.

Instead of marketing directly to a large target audience you instead inspire or hire an influencer to spread your message for you.

You will need to identify key brand influencers, create a marketing campaign specific to the chosen influencer(s), develop a marketing campaign for the influencers to share with your target audience and track sales, awareness and reach metrics.

It sure is! Content marketing concentrates on creating and sharing relevant and valuable content targeted to a clearly defined audience in order to drive an action.

Influencer marketing is a marketing method used to distribute content to a targeted audience via social media influencers.

Any person, company, group, or even place could potentially be an influencer. Celebrities, like those mentioned above, are often targeted to market products due to their visibility and influence.

Yes. Most often, influencer marketing is employed with social media marketing and/or content marketing.

A good influencer campaign should have a social media component, where the influencer markets your product through their personal social media channels.

Absolutely. Bloggers have also become important influencers due to the fact that they are often seen as authentic, moral and may carry loyal followings.

When bloggers recommend your product, it can often come across as more trustworthy to your audience than traditional advertising.

Influencer marketing engages key individuals to leverage their influence, whereas word of mouth marketing is the actual path by which this communication takes place.

The majority of influencer marketing will include word of mouth marketing, however, word of mouth marketing is not required to be driven by influencer marketing.

Influencer marketing focuses on finding influencers, not current customers, to share your brand message.

Advocate marketing focuses on providing incentives, or otherwise encouraging already loyal customers to share the positive experiences they have had with your company.

If your audience is on social media than influencer marketing will work for your brand.

Some brands influencer marketing campaigns may be more challenging than others, but with the right tools and expertise, they can be a success too.

Keep in mind that Influencer Marketing campaigns are tailored to feed your companies needs and objectives.

There are two common ways to find influencers:

1 - By searching the world-wide-web yourself. Often through social media. 

2 - By using a trustworthy Influencer marketing solutions provider like EQ Media Lab.

Influencer Marketing should be focused on quality, not quantity.

Although a large social media following is often a dead giveaway that someone is not your average social media user, their following is not the only thing to consider when identifying the right Influencer for your brand.  

You need to dig a little deeper. For example, you want to ensure that they have an audience you want to get your message to. Furthermore, you want to ensure their message will not tarnish your brand by association. 

Influencer marketing is like your Triple, Venti, Half Sweet, Non-Fat, Caramel Macchiato – your campaign can be as personalized as you want it to be.

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